Free JSON-LD Schema
Generator
Generate perfectly formatted, Google-compliant structured data for your local business in seconds. No coding required. Supports 52+ business types.
Fill in Business Name and Website URL (*) to enable copy
How It Works
From zero to deployed in 3 steps
No developer needed. Fill in your details, copy the code, and paste it into your site.
Step 01
Enter Business Details
Fill in your business name, website URL, address, and phone number. Select your specific business type for a perfectly typed schema.
Step 02
Add Advanced Info
Optionally toggle Service Area Business mode to hide your address, and add price range and social profiles for a richer schema.
Step 03
Copy & Paste into <head>
Click "Copy Code" to get the full <script> tag. Paste it inside the <head> of your website. For WordPress, see our step-by-step guide.
FAQ
Frequently Asked Questions
What is JSON-LD schema markup?
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for embedding structured data on your website. It tells search engines key details about your business — like your name, address, phone number, and business type — in a machine-readable format. Adding it correctly can unlock rich results in Google Search and improve your local rankings.
Where do I paste the generated code?
Paste the <script type="application/ld+json"> block inside the <head> section of every page on your website. If you use WordPress, use a plugin like "Insert Headers and Footers" or add it via your theme's header.php file. See our full WordPress guide for step-by-step instructions.
Does schema code guarantee a ranking boost?
Structured data doesn't directly boost rankings, but it gives Google clearer signals about your business, which can improve click-through rates via rich results and strengthen your relevance for local searches. When combined with a complete Google Business Profile and consistent NAP information, schema is a critical pillar of local SEO.
What is a Service Area Business (SAB)?
A Service Area Business is any business that travels to customers rather than having them visit a fixed location — like plumbers, electricians, and landscapers. Enable the SAB toggle to remove your street address from the schema while keeping your city and state, fully compliant with Google's guidelines.
Which business type (schema type) should I choose?
Choose the most specific type that matches your business. For example, a plumber should use 'Plumber' rather than the generic 'LocalBusiness'. The more specific the type, the stronger the relevance signal to Google. Use the Business Type dropdown to browse all available schema types.
Is this tool completely free?
Yes. This schema generator is 100% free with no account required, no usage limits, and no watermarks on the generated code. Generate and copy schema for as many businesses or pages as you need.
Ready to boost your local rankings?
Browse all 52+ industry-specific schema generators or read our implementation guides.